The brand
The mark is the same one — the contours, the rounded A, the notch at the foot. What has been redrawn is the geometry, the colour and the type around it.
Three contours, one shape.
The old mark was drawn as three separate lines. The new one has one parent curve; the inner contours are true parallel offsets of it.
The difference is invisible at 190 pixels, but it shows at 18: the lines hold the same distance the whole way round, including through the notch, where the old mark collapsed into a dark wedge. The apex is also a broad arc rather than a point — with a point the eye reads a heart, not an A.
The mark has to hold down to 16 pixels
A healthcare brand lives in browser tabs, app icons and appointment letters. If the motif fills in at small sizes, it is not finished.
Ink on a light ground — the base variant
Brass on a dark ground — for bands and the footer
Symbol and wordmark
Horizontal — web, letterhead, signage.
With a qualifier — group, country or unit.
Symbol alone — app icon, favicon, avatar.
Clear space around the mark equals the width of the notch. The wordmark is set in Jost 400 at normal tracking — the old wordmark’s tighter tracking let the l and the e grow together at small sizes.
Newsreader and Jost
Specialist care
for a better tomorrow
Newsreader — headings, body copy and figures. A serif with an optical size axis: the same face sits correctly at 17 pixels and at 88.
Specialities · Our clinics
Becoming a patient
Jost — navigation, labels, buttons and data. A geometric sans that carries wide-tracked capitals without turning heavy.
One accent, used sparingly
The brass is not a decorative colour. It appears on the hairlines, the icons, the links and the primary button — nowhere else. Everything else is ink on bone.
#F5F1ECThe page ground
#EDE7E0Every other section
#574F47Dark bands, footer
#1E1F1CHeadings and text
#A3813FHairlines, icons, ornament
#7E5A22Links and labels (5.1:1)
#8A6836Primary button, white text (5.1:1)
#665F57Secondary text (5.1:1)
⚠️ The three brass tones are not interchangeable.
#A3813F does not meet the contrast
requirement for small text — it may only be used on graphics. Swapping them
for one another breaks accessibility without it being visible.